Let’s take Divergent film. 

The Divergent film was released in 2014 by Lionsgate Studio. It is based on Veronica Roth’s best-selling book, and its production cost was around 85 million US dollars. 

This was the last big blockbuster I promoted before moving to Spain, and what a way to say goodbye to Mexico. Shailene Woodley and Theo James came to promote the film in Mexico, and 3,000 people attended the premiere. 

But before talent is approved to travel to another country, many things must happen, and you constantly communicate with the studio. 

And you know the first thing the studio asks when starting a promotion? The strategies you as a film distributor have to promote the film and why you want to bring the talent to your territory.

One of the key documents when you distribute a film is the P&A, and it has so much information. For example, the studio takes into account the numbers, the investment you will make in the advertisement, and how much you might receive in exchange for publicity.

You might say, Rosa, my films are small; I make indie films. Yes, but I am sure your dream is to produce an 85 million film one day; if not, I’m not your person because we dream big here. But even small films need strategies and a plan; I have made strategies and plans for short films. Why wouldn’t your film have strategies?

This is a great opportunity to train yourself and produce these big-budget films. Imagine your film is a blockbuster, and therefore, you need strategies, structure, processes, and marketing. What better way to start than right now? 

Treat your films like a blockbuster, and create processes like them so that it’s not difficult when you can produce something big because you already know the way.