How Can You Keep Posting on Social Media While Filmmaking?

Filmmaking is incredibly demanding, but the key to maintaining an active social media presence while managing a film business lies in having effective systems and processes in place. These allow me to run a smooth and efficient film business, even during the busiest times.

Many people believe that social media is all about spontaneity—posting in the moment when you have an idea or something to share. However, social media is much more strategic than that. It’s a powerful tool for connecting with your audience, and it deserves a thoughtful approach.

Here’s how I manage to keep my social media active while focusing on my film business:

1. Batch Content Creation

What it is: Dedicate specific time blocks to create multiple content in one go.
Why it works: This will allow you to produce content in advance, reducing pressure of creating and posting daily.

3. Automate and Schedule Posts

What it is: Utilize tools and apps that streamline your content creation, editing, plan and automate your social media posts.
Why it works: This ensures that your social media is active 24/7, whether you’re on vacation, busy making a film, or running your business. These technologies save time and ensure your content is polished and ready to go with minimal effort

4. Integrate Personal and Professional Life

What it is: Blend your personal life, film work, and professional insights into your content.
Why it works: This approach humanizes your brand and allows your audience to connect with you on multiple levels, making your content more relatable and engaging.

Additional:

Engagement Strategy: Allocate time for engaging with your audience through comments, likes, and shares, make a community around your work.
Analytics Monitoring: Regularly review social media analytics to understand what content resonates most with your audience and adjust your strategy accordingly.

By following these steps, you can make social media work for you, not the other way around. It’s not superficial to share your life, your films, and your work on social media—it’s a crucial part of building your brand and expanding your influence.

Imagine influential people, investors, and potential collaborators reaching out to you, all because you maintained a consistent presence on social media.

I can tell you from experience—it works! And it will work for you if you commit to doing it.

Comment below if you want to know more about this topic.