How to Build a Good PR Campaign Around Your Film or Project
How can you be on a magazine cover or interviewed by the hottest podcast? Simple, it’s called PR. You have never been in charge of PR or communications for your…
What is the best way to promote your film online?
Promoting a film online is more than posting on social media a few times a month; it means having a strategy and following an action plan to see what is…
Running a Facebook-Instagram Paid Ad Campaign for your Film
The time to promote your film has come, and you are blank. You don’t know what to do or how to do it, so what do you do? You push…
Let’s Analyze How a Blockbuster is Promoted
Let's take Divergent film. The Divergent film was released in 2014 by Lionsgate Studio. It is based on Veronica Roth's best-selling book, and its production cost was around 85 million…
Why do you need strategies for your film?
As a creative filmmaker, you believe your job is to create non-stop because that’s your jam; that’s what makes you happy, but the truth is that creativity and filmmaking are…
6 most common mistakes filmmakers make when selling
In my 16 years of experience in marketing and film distribution, you can imagine how many business meetings I have had over the years. You can discover so much in…
5 mistakes I see when filmmakers promote their films
I know you have a good intention to promote your film, and nobody taught you marketing or promotion. You are doing your best, but you don’t know what you don’t…
Content Creation to Grow Your Network
Filmmakers undervalue content creation and the people you can reach with it. They think there is only one way to get the contact information of an influential person: by meeting…
Film Marketing is an Ongoing Process
You won’t reach your target audience in only a few months, but marketing is an ongoing process. Marketing is an ongoing process you need to make sure to follow every…
The film business model is old, and it doesn’t work anymore
Seasoned film producers want new generations to learn the old ways of doing business in the film industry. In their mind, there is only one way to make business happen,…